Making a Case for Pop Culture

Material Culture is vital to the study of history and cultural anthropology. Jules Prown argues in "Mind in Matter" that artifacts are the primary data for the study of material culture, and therefore they can be used actively as evidence rather than passively as illustration. Material culture is the object-based aspect of the study of culture. (5). In "Furniture as Social History", Ulrich explains the gendered embodiment of furniture of seventeenth century America. Furniture is described as having ears, toes, arms, legs...even cheeks. She explains the subtle parallels between kitchen utensils and a woman about to be wed - both are considered "moveable objects", passed from one male-dominated household to another. It seems that we are connected to our things in more ways than we realize, and if we are so connected, why don't we as historians engage with objects more in our work?

 Tim Ingold in "Materials Against Materiality" believes that we should get back to the engagement with things that got anthropologists interested in material culture in the first place. Instead of just focusing our research on the artifacts, we should instead turn to the materials that make up things. We should touch them and engage with them - feel the weight of a stone or the texture of a hide. Materials that are of the earth (hides, wool, stone, iron, glass) give us opportunities to learn so much about place, tradition, and environment. Materials are never understood apart from their environment, or surroundings; they are used to make things, which are interpreted by the observer. The observer is inherently part of that environment to which the object belongs. Ingold believes we are missing a huge chunk of the big picture when we focus our studies on the materiality, rather than the materials. Things, stuff, and artifacts are a direct sensory experience with the past. Touching an object has the power to transport you back through time and space to a different time, if only for a moment. Sam Anderson gives the example of touching and experiencing material culture when he visited potter Edmund de Waal in his New York Times article titled "Edmund de Waal and the Strange Alchemy of Porcelain".  Anderson was able to have an experience with pottery, rather than simply view it. He felt the grooves of the bowls, and felt the weight of the clay. De Waal describes this as "fundamental to the human experience" (8).

"The underlying premise of material culture is that objects made or modified by man reflect, consciously or unconsciously, directly or indirectly, the beliefs of individuals who made, commissioned, purchased, or used them, and by extension the beliefs of the larger society to which they belonged" - Prown, 2.
Courtesy of Time Magazine {london.k12.oh.us}

Carolyn Kitch also discusses this extension to larger society in her article "Making Things Matter: The Material Value of Old Media". She questions why we don't take seriously the preservation and use of artifacts like magazines, post-cards, posters, and advertisements? Why are they labeled "pop culture" and left to rot in attics and antique stores? I personally feel most connected to items that happen to be understood as merely "pop culture" artifacts. I believe that pop culture artifacts most reflect  the "beliefs of the larger society to which they belonged".  No single object can "speak  for the whole", but what's more telling of 1980's youth culture than a TV promo for MTV? Or a cigarette add from the 1950's. Even the iconic image of Charles Manson on Time Magazine will live on to express the turmoil of the late 1960's forever. I consider these types of objects my biggest allies. As a public historian, I want to convey powerful moments in history through "pop culture" artifacts because they are relatable, easy to understand, and evoke nostalgia in most people. I see the value in these "popular" cultural artifacts, and hopefully academic historians will "make the case" for pop culture objects as well.

Courtesy of VHS Relics, {https://www.youtube.com/watch?v=3rd9d-JNWME}

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